THE NEXT EVOLUTION IS HERE
After years of redefining the Apple Watch with our luxury cases, turning modern technology into timeless elegance, we’re excited to take the next step. With over 100,000 cases sold, we now present our very own automatic Swiss-made watch—designed to fit perfectly into the cases our customers have grown to love. This is more than just a watch; it’s a statement piece, blending the precision of Swiss craftsmanship with the signature style of Golden Concept. A seamless transition from cutting-edge tech to bold, mechanical luxury.
THE NEXT EVOLUTION IS HERE
After years of redefining the Apple Watch with our luxury cases, turning modern technology into timeless elegance, we’re excited to take the next step. With over 100,000 cases sold, we now present our very own automatic Swiss-made watch—designed to fit perfectly into the cases our customers have grown to love. This is more than just a watch; it’s a statement piece, blending the precision of Swiss craftsmanship with the signature style of Golden Concept. A seamless transition from cutting-edge tech to bold, mechanical luxury.
ONE SIZE, TWO WORLDS
Designed with the same measurements as the Apple Watch 45MM, this automatic timepiece seamlessly integrates into our cases. Enjoy the convenience of switching from your Apple Watch for daily wear to a bold, mechanical watch for evenings—without sacrificing comfort or style. The best of both worlds, in one elegant size.
EXCELLENCE IN EVERY TICK
Powered by a self-winding Swiss-made caliber, this movement embodies precision and craftsmanship at its finest. With a carefully arranged set of jewels and hundreds of meticulously assembled components, it ensures a smooth and reliable performance.
ALWAYS IN MOTION
This self-winding movement, equipped with a substantial power reserve, keeps your watch in motion as long as you are. Wear it every day, and it will never miss a beat-keeping time even when you're not.
ELEGANT ON ITS OWN
As a limited time offer, this watch comes with a band made from premium Italian leather, allowing you to wear the watch beautifully even without a Golden Concept case. Designed for both elegance and versatility, it seamlessly transitions from a bold accessory to a refined standalone piece, perfect for any occasion.
PRECISION IN EVERY DETAIL
The dial features the GC symbol beautifully integrated into a 3D deepened design, creating a striking visual depth. This unique style gives the watch an elegant yet sporty appearance, blending sophistication with a bold, modern edge.
THE FINISHING TOUCH
At Golden Concept, we craft our boxes with the same care as the watch itself. Your timepiece arrives in a handmade, piano-coated wooden box with a luxurious leather interior-because every detail, inside and out, deserves perfection.
BUY A WATCH & GET 50% ON 45MM WATCH CASES
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You can return any item purchased on Shella within 20 days of the delivery date.